More PR and selling restaurants
I’ve just had a manic few days. The charity project has been steady this week, but we’ve had a bit of a lull in the PR work while we consolidate and regroup. You learn such a lot in such a small space of time when launching something totally new and you need a chance to sit back and evaluate.One of the main things I’ve learnt is that online media is key to the success of this project. When we get high profile news stories or blog entries traffic and sign-ups spike – and remain strong for days after. Print and radio coverage however have a much softer impact – increasing background traffic but at a lower level. So the focus must be on online coverage, at least for now.
We also need to implement a Paypal donation option. I sent out emails to everyone that had abandoned the sign-up process, and lack of a Paypal option was top of the list.
The other major thing that happened yesterday was the sale of one of my restaurants. At the end of last year a series of external events (retail downturn, major building works, new competitors etc) had made trading very difficult for this shop. For months we have had one very strong shop and one very weak one – and it was a dangerous situation. The sale has dragged on and on, but finally completion took place yesterday.
It’s tempting to sit back and relax when something like this happens, but there’s no time for that! I now need to pour all of my energies into the charity project and start building momentum.
posted by Paul Fisher @ 11:44 am
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